Estrategia

La base de tu vida digital

tumblr_o16n2kBlpX1ta3qyvo1_1280

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Investigación

Es cierto, no somos el FBI, pero aún tu marca necesita una investigación profunda.

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<img data-lazy-fallback="1" data-attachment-id="672" data-permalink="https://storyjaragency.com/es/estrategia/processed-with-vsco-with-s2-preset/" data-orig-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/paint-swatches-teal-7ZXVQPN.jpg?fit=2560%2C1920&ssl=1" data-orig-size="2560,1920" data-comments-opened="1" data-image-meta="{"aperture":"1.8","credit":"","camera":"iPhone 8","caption":"Processed with VSCO with s2 preset","created_timestamp":"1523475601","copyright":"Copyright 2018. All rights reserved.","focal_length":"3.99","iso":"25","shutter_speed":"0.0083333333333333","title":"Processed with VSCO with s2 preset","orientation":"1"}" data-image-title="Processed with VSCO with s2 preset" data-image-description="" data-image-caption="<p>Processed with VSCO with s2 preset</p> " data-medium-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/paint-swatches-teal-7ZXVQPN.jpg?fit=300%2C225&ssl=1" data-large-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/paint-swatches-teal-7ZXVQPN.jpg?fit=1024%2C768&ssl=1" class="fl-photo-img wp-image-672 size-full" src="https://i0.wp.com/storyjaragency.com/wp-content/uploads/bb-plugin/cache/paint-swatches-teal-7ZXVQPN-landscape.jpg?resize=1920%2C1440&ssl=1" alt="Processed with VSCO with s2 preset" itemprop="image" height="1440" width="1920" title="Processed with VSCO with s2 preset" data-recalc-dims="1" />

Branding

El branding es lo que hace tu marca. Le da vida, personalidad, sentido de humor y todo lo que nos hace diferenciar seres humanos de otros.

Ua70Zu

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Estrategia Digital

Tratar de hacer mercadeo sin una estrategia, es como manejar sin un destino. Es un desperdicio de gasolina.

top view of woman using laptop and writing in notebook with facebook website

<img data-lazy-fallback="1" data-attachment-id="676" data-permalink="https://storyjaragency.com/es/estrategia/top-view-of-woman-using-laptop-and-writing-in-notebook-with-facebook-website/" data-orig-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/top-view-of-woman-using-laptop-and-writing-in-note-WBLQGSU.jpg?fit=2560%2C1707&ssl=1" data-orig-size="2560,1707" data-comments-opened="1" data-image-meta="{"aperture":"8","credit":"","camera":"Canon EOS 5D Mark IV","caption":"top view of woman using laptop and writing in notebook with facebook website","created_timestamp":"1506521516","copyright":"","focal_length":"50","iso":"100","shutter_speed":"0.01","title":"top view of woman using laptop and writing in notebook with facebook website","orientation":"1"}" data-image-title="top view of woman using laptop and writing in notebook with facebook website" data-image-description="" data-image-caption="<p>top view of woman using laptop and writing in notebook with facebook website</p> " data-medium-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/top-view-of-woman-using-laptop-and-writing-in-note-WBLQGSU.jpg?fit=300%2C200&ssl=1" data-large-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/top-view-of-woman-using-laptop-and-writing-in-note-WBLQGSU.jpg?fit=1024%2C683&ssl=1" class="fl-photo-img wp-image-676" src="https://i0.wp.com/storyjaragency.com/wp-content/uploads/bb-plugin/cache/top-view-of-woman-using-laptop-and-writing-in-note-WBLQGSU-1024x683-landscape.jpg?w=1920&ssl=1" alt="top view of woman using laptop and writing in notebook with facebook website" itemprop="image" title="top view of woman using laptop and writing in notebook with facebook website" data-recalc-dims="1" />

¿Como funciona nuestra investigación?

Evaluación general y digital de la compañía

Servicios y productos
Clientes
Competencia
Análisis FODA (SWOT)
Encuestas
Grupos de interés
Fuerzas de la industria

¿En que consiste tu marca?

Logo
Color
Tipografía
Elementos de diseño
Aplicaciones digitales

historic-typography-letters-PWEBZES

<img data-lazy-fallback="1" data-attachment-id="678" data-permalink="https://storyjaragency.com/es/estrategia/historic-typography-letters-pwebzes/" data-orig-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/historic-typography-letters-PWEBZES.jpg?fit=2560%2C1707&ssl=1" data-orig-size="2560,1707" data-comments-opened="1" data-image-meta="{"aperture":"7.1","credit":"","camera":"X-E2","caption":"","created_timestamp":"1394379041","copyright":"","focal_length":"48.4","iso":"1250","shutter_speed":"0.022222222222222","title":"","orientation":"1"}" data-image-title="historic-typography-letters-PWEBZES" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/historic-typography-letters-PWEBZES.jpg?fit=300%2C200&ssl=1" data-large-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/historic-typography-letters-PWEBZES.jpg?fit=1024%2C683&ssl=1" class="fl-photo-img wp-image-678 size-full" src="https://i0.wp.com/storyjaragency.com/wp-content/uploads/bb-plugin/cache/historic-typography-letters-PWEBZES-landscape.jpg?resize=1920%2C1280&ssl=1" alt="historic-typography-letters-PWEBZES" itemprop="image" height="1280" width="1920" title="historic-typography-letters-PWEBZES" data-recalc-dims="1" />

Following the white direction arrow on the road

<img data-lazy-fallback="1" data-attachment-id="679" data-permalink="https://storyjaragency.com/es/estrategia/follow-the-direction-arrow/" data-orig-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/follow-the-direction-arrow-9M8ND2Z.jpg?fit=2560%2C1707&ssl=1" data-orig-size="2560,1707" data-comments-opened="1" data-image-meta="{"aperture":"6.3","credit":"","camera":"Canon EOS 5D Mark II","caption":"Following the white direction arrow on the road","created_timestamp":"1522765712","copyright":"","focal_length":"85","iso":"100","shutter_speed":"0.004","title":"Follow the direction arrow","orientation":"1"}" data-image-title="Follow the direction arrow" data-image-description="" data-image-caption="<p>Following the white direction arrow on the road</p> " data-medium-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/follow-the-direction-arrow-9M8ND2Z.jpg?fit=300%2C200&ssl=1" data-large-file="https://i0.wp.com/storyjaragency.com/wp-content/uploads/2021/02/follow-the-direction-arrow-9M8ND2Z.jpg?fit=1024%2C683&ssl=1" class="fl-photo-img wp-image-679 size-full" src="https://i0.wp.com/storyjaragency.com/wp-content/uploads/bb-plugin/cache/follow-the-direction-arrow-9M8ND2Z-landscape.jpg?resize=1920%2C1280&ssl=1" alt="Following the white direction arrow on the road" itemprop="image" height="1280" width="1920" title="Follow the direction arrow" data-recalc-dims="1" />

¿Que contiene la estrategia?

Plan de marketing digital

Resumen ejecutivo
Objetivos
KPIs
Buyer persona
Buyer’s journey
Estrategia de contenido
Esquema de trabajo

¡Contáctanos!

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